Ramsay Rawson
Paris Bossa Nova Vol. 1 · Singles, social media content and ads · 2026
Paris-based French-American bossa nova musician Ramsay Rawson released Paris Bossa Nova Vol. 1 in chapters: three singles, then the EP on September 18, 2026, with a release concert at Sunset-Sunside during the Jazz sur Seine festival on October 14, 2026.
What we did
- Meta Ads Spotify campaigns for each single and the EP, by territory (France, North America, Europe, Japan)
- Release strategy and social media content: one “chapter” per single, reels subtitled in French, English and Japanese
- Concert promotion for the Sunset-Sunside release show, and a bilingual press kit website
Paris Bossa Nova Vol. 1 (2026)
Ramsay Rawson · EP · September 18, 2026 · Press kit (EPK)
Released in chapters: Samba Saravah, Le Rendez-vous and La Danse d’Orphée as singles, then the EP on September 18, and the release concert at Sunset-Sunside on October 14, 2026, during Jazz sur Seine.
Social media
One chapter per single, and the reels that went with each: the Samba Saravah artwork reveal, the story of Le Rendez-vous from Erasmo Carlos in Brazil to Ornella Vanoni in Italy, the teaser, the story of Jean Sablon’s J’attendrai, and Ramsay’s invitation to the Sunset-Sunside concert. Subtitled in French, English and Japanese. The Le Rendez-vous story reel reached 29,300 people with no ads behind it.
Instagram, January 2026 to October 1, 2026 · reel published June 15, 2026

Ads
Meta Ads for each single and the EP, by territory: France and French-speaking Europe, North America, Northern Europe and Japan, all pointing to Spotify. For the release concert, a campaign in the Paris region pointing to the ticket page.
People reached per ad, Meta, May to October 2026

Results
- Spotify, last 28 days (September 17 to October 14, 2026): 10,400 listeners (+214%), 22,000 streams (+279%), 2,300 saves (+2,235%)
- Le Rendez-vous: 10,912 streams in those 28 days, 5,828 of them from the French Cafe Lounge playlist
- Instagram: from about 430 followers in January 2026 to 1,446 on October 1, 2026
Releasing an album?
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