Laura Perrudin at the harp, photo by Christophe Charpenel

Laura Perrudin

Live with The Ghost Orchestra, feat. Philippe Katerine · PR and ads

Musician, composer, producer and author Laura Perrudin released her experimental pop album Perspectives & Avatars in 2020, with guests Philippe Katerine, Emel Mathlouthi, Becca Stevens and Mélissa Laveaux. To announce a new surprise, a live featuring The Ghost Orchestra recorded in Rennes, her hometown, for the reopening of the new Antipode, she released the video for Push Me.

What we did

Push Me, feat. Philippe Katerine

In this video, which she conceived and directed, Laura Perrudin trades witty lines with Philippe Katerine and stages the grotesque, permanent evaluation of our world of performance: a system meant to bring transparency that turns out, incidentally, to be an unequal mechanism.

Excessive social rating is part of our society, and without realising it we give in to the prevailing philosophy: conformism, the categorisation of content, the race for scores, popularity. Happy, not happy? Push Me.

The campaign

We developed an advertising campaign on Google Ads to increase the visibility of the single.

Photo © Christophe Charpenel

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