Greg Lamy & Flavio Boltro
Letting Go · Social media, ads and website · 2023
Web promotion campaign for Letting Go, the contemporary jazz album by Luxembourg guitarist Greg Lamy and Italian trumpeter Flavio Boltro, released on Igloo Records on June 8, 2023.
What we did
- Social media campaign on Instagram and Facebook: content plan, edits and adaptations of the album videos, the “Bridge House” single, tour and concert posts
- Each press review turned into a branded visual for social media
- Website update (album landing page, discography, gigs, news), streaming profiles, newsletter and Meta Ads campaigns
Letting Go (2023)
Greg Lamy & Flavio Boltro · Igloo Records · June 8, 2023 · 11 tracks
Greg Lamy is an American-Luxembourgish jazz guitarist and composer. After Meeting (2013), Press Enter (2017) and Observe the Silence (2021), Letting Go is his fourth album, recorded with Flavio Boltro, one of the leading trumpeters on the international jazz scene.
Contemporary jazz built on melody and space: a guitar–trumpet dialogue where improvisation is the common language.
Results
53 posts and 132 stories · 17% average organic engagement rate · 13,000 people reached organically on Instagram and Facebook
Ads: 40,000+ people reached and 3,645 clicks to the website and Spotify with the press-recap campaign · 11,300+ people reached with the release video · 44,000 Spotify plays in 2023
Social media visuals made by Monart from the album’s press reviews:
« Superbe »
Alice Leclercq · Jazz News (France)
Social media edits
Reels we cut and adapted from the album footage for Instagram, Facebook and YouTube Shorts.
Releasing an album?
We run press and promotion campaigns for jazz and independent artists in English, French and Spanish.
More
IMEP Paris College of Music
IMEP Paris College of MusicWebsite, admissions, agenda and social mediaIMEP · Paris College of Music is a jazz and contemporary music school in Paris, a private higher education institution and a Berklee Global Partner. Monart looks after its online presence day to...
León Chiprout — Superficially Profound
Release campaign for León Chiprout’s singles Chord Shapes feat. Luis Conte and Runaway feat. Sabo Romo.
Grégory Sallet — Japan Tour 2026
After Otsukaresama, Japan had become Grégory Sallet’s second market on Spotify. In October 2026 he took his Sur Écoute Quartet there, with Yuriko Kimura on flute: ten concerts from Kani to Kurihara, from October 15 to 25. Our second project with Grégory had one goal:...