Alberto Caicedo
Horizontes · Release strategy, PR and ads · 2025
Salsa composer and multi-instrumentalist Alberto Caicedo, born in Guapi on Colombia’s Pacific coast and based in Luxembourg, released his third album Horizontes on November 20, 2025, after four singles.
What we did
- Release strategy: a plan built with Alberto’s team in March 2025, with three target markets (France, Spain and Latin America) and a singles-first calendar leading to the album and its release concert.
- Social media and content: reels, stories and live content for each single, the pre-release show at Unison Studios and the album concert, plus a newsletter to his fans.
- Meta Ads: one Spotify listening campaign per single and one for the album, aimed at salsa and Latin music fans in Europe and the Americas.
- Press release for the album, and an artist-curated Spotify playlist, Salsa Night, to extend the life of the catalogue.
Horizontes (2025)
Alberto Caicedo · Album · November 20, 2025 · 10 tracks
Horizontes is a journey that begins in Guapi, a small town on Colombia’s Pacific coast where rhythm is part of the landscape, and travels to Luxembourg, where Caicedo now lives. His arrangements unite Afro-Pacific percussion, salsa brass, Latin-jazz harmony and European lyricism, from the gratitude of “La Tierra de la Belleza” to the bachata “El Amor No Entiende” and “Reloj”, a tribute to the great Mexican boleristas.
Recorded at AC Studios in Luxembourg and mixed by Daniel Hahnfeld, the album gathers musicians from eight countries under Caicedo’s direction. It was celebrated on release night with a concert at the Trifolion Echternach. Artwork by Eddie White.
Singles: Champs Élysées · La Tierra de la Belleza · Salsa En Pata Pata · El Amor No Entiende
Results
Strategy. We built the release plan with Alberto’s team in March 2025: an audit of his digital presence, three target markets (France, Spain and Latin America) and a singles-first calendar, followed by campaign execution and reporting after each release.
- 127,876 Spotify streams over the last 12 months, up 82% (Spotify for Artists, October 2026)
- Horizontes: 46,712 streams and 23,631 listeners by December 2025
- Salsa Night playlist: 2,773 saves (December 2025)
Ads that amplify.
Not replace.
One Spotify listening campaign per single and one for the album, aimed at salsa and Latin music fans in Europe and the Americas.
Social media
Organic content told the story: reels, stories and live content around each single, the pre-release show and the album concert.
June to December 2025
Alberto Caicedo in the news
Alberto Caicedo releases Horizontes, live at Trifolion
Alberto Caicedo releases his album Horizontes and celebrates it live at the Trifolion in Echternach.
Alberto Caicedo releases El Amor No Entiende
Alberto Caicedo releases El Amor No Entiende, a bachata and the last single before Horizontes.
Alberto Caicedo releases Salsa En Pata Pata
Alberto Caicedo releases Salsa En Pata Pata, the third single from Horizontes.
Alberto Caicedo releases La Tierra de la Belleza
Alberto Caicedo releases La Tierra de la Belleza, the song that opens Horizontes.
Alberto Caicedo releases Champs Élysées
Alberto Caicedo releases Champs Élysées, the first single from his album Horizontes.
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