Grégory Sallet
Japan Tour 2026 · Content, ads and newsletter for the Sur Écoute Quartet
After Otsukaresama, Japan had become Grégory Sallet’s second market on Spotify. In October 2026 he took his Sur Écoute Quartet there, with Yuriko Kimura on flute: ten concerts from Kani to Kurihara, from October 15 to 25. Our second project with Grégory had one goal: make the tour known and grow his own Instagram, in France and in Japan.
What we did
- Instagram content in French, English and Japanese: five reels and the tour poster
- Two 25-second ads with English and Japanese subtitles
- Meta Ads in Lyon, Paris and across Japan
- A newsletter page in three languages and an A4 QR sheet for the merch table
- Part one: consulting, website and the Otsukaresama launch
Ten dates in Japan
Sur Écoute Quartet with Yuriko Kimura, October 2026.
- 15.10Kani · MIZ
- 16.10Ōmihachiman · Yugeya
- 17.10Okayama · Inryō-ji
- 18.10Tokushima · Jazz Street Festival
- 19.10Ōita · Jazz café Naima
- 20.10Saga · Cinema Theque
- 21.10Fukuoka · New Combo
- 23.10Isesaki · Prior
- 24.10Yamagata · Octet
- 25.10Kurihara · Café Korpokkur
Social media & Ads
We produced the Instagram content in three languages: an off-camera interview cut into reels, a reel on the album’s guests, a phrase Grégory plays in his studio that lands note for note on the stage of Le Crescent, two 25-second ads, and a dates reel where every date pulses with the music. Then Meta Ads for two audiences: Lyon and Paris, where Grégory’s listeners are, and Japan, where the tour plays. One goal, visits to his Instagram profile.
People reached, October 2 to 16, 2026. The Japan campaign runs until October 27.
A newsletter for the road
Before leaving, Grégory asked for a newsletter page: the signup only lived in the footer of his site. We built it in French, English and Japanese, connected to his Mailchimp list, and designed an A4 sheet with a QR code for the merch table at every concert.
Photos: stills from the Le Crescent concert film by Clark’s Video Club, Mâcon, November 29, 2025
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