Music Ad Campaigns & Digital Advertising

• Independent Artists looking to promote releases and grow streaming numbers
• Record Labels seeking to maximize visibility and streams for their roster
• Music Managers wanting to increase their artists’ digital footprint
• Music Venues and Festivals promoting events and ticket sales
• Established Artists launching new projects or entering new markets

Campaign Strategy & Setup

• Comprehensive Advertising Plan tailored to your specific music and goals
• Audience Targeting Document identifying optimal demographic segments
• Platform Selection Strategy determining the most effective ad placements
• Ad Account Setup and Optimization for maximum performance
• Campaign Structure Development aligned with your marketing objectives

Creative Development

• Ad Creative Production for each platform (varies by package):
  • 2-8 static image ads optimized for different placements
  • 2-4 video ad concepts adapted for platform requirements
  • Ad copy variations for testing and optimization
• A/B Testing Framework to identify highest-performing creative elements
• Landing Page Optimization ensuring conversion after the click
• Ad Creative Guidelines for future campaign consistency

Campaign Management

• Active Campaign Monitoring with daily performance checks
• Budget Allocation Optimization across platforms and ad sets
• Bid Strategy Management maximizing your return on ad spend
• Performance-Based Adjustments to improve results continuously
• Audience Refinement based on engagement data

Reporting & Analysis

• Weekly Performance Updates via email
• Comprehensive Monthly Reports with key metrics and insights
• Platform-Specific Analytics showing performance by channel
• ROI Analysis calculating cost per result across objectives
• Strategy Recommendations for future campaigns

Streaming Growth Focus

• Spotify/Apple Music/Deezer Campaign Strategy driving streams and follows
• YouTube View Generation Tactics increasing video views and channel subscribers
• Playlist and Discovery Optimization enhancing algorithmic placement
• Fan Conversion Tracking from listener to engaged fan
• Cross-Platform Retargeting Strategy nurturing casual listeners into dedicated fans

Google Ads & YouTube Promotion

Leverage the world’s largest search and video platforms to grow your audience:

• YouTube TrueView Campaigns – Promote music videos to relevant viewers and drive subscription growth
• YouTube Discovery Ads – Appear in search results and suggested videos to capture interested listeners
• Google Search Campaigns – Target users actively searching for similar artists or genres
• Google Display Network – Reach potential fans across thousands of websites with visual ad placements
• Remarketing Campaigns – Re-engage viewers who’ve already shown interest in your content

Meta Advertising (Facebook & Instagram)

Utilize precise targeting capabilities to connect with ideal fans:

• Instagram Feed & Story Ads – Visually engaging promotions in the platforms musicians can’t ignore
• Facebook Newsfeed Campaigns – Reach diverse audiences with compelling content
• Instagram Reels Ads – Capitalize on the platform’s fastest-growing content format
• Carousel Formats – Showcase multiple releases or content pieces in a single ad
• Custom & Lookalike Audiences – Target existing fans and find new listeners with similar profiles

TikTok Advertising

Harness the platform that’s redefining music discovery:

• In-Feed Video Ads – Native-feeling promotions in the main TikTok feed
• TopView Ads – Premium placements for maximum visibility
• Hashtag Challenge Promotions – Spark engagement through participatory campaigns
• Sound Promotion – Amplify your track’s use in user-generated content
• Creator Partnerships – Amplify organic collaborations with paid support

1. Strategy & Audience Development

We begin by identifying your ideal audience segments and creating targeting strategies that reach the most valuable listeners for your music:

• Objective Definition – Clearly establishing what success looks like (streams, video views, followers, etc.)
• Audience Profiling – Developing detailed targeting parameters based on listener behavior
• Competitor Analysis – Identifying successful patterns in your genre and market
• Geographic Targeting – Optimizing for your priority markets and tour locations
• Budget Planning – Allocating resources for maximum impact across platforms

2. Creative Development

Our Paris-based creative team develops compelling ad assets that capture attention and drive action:

• Platform-Specific Design – Creating formats optimized for each advertising environment
• Message Development – Crafting compelling calls-to-action that motivate listener action
• Visual Identity Alignment – Ensuring ads reflect your artist branding consistently
• Variation Creation – Producing multiple creative approaches for testing
• Technical Optimization – Meeting platform specifications for optimal delivery

3. Campaign Management & Optimization

Once live, we actively manage your campaigns for maximum results:

• Daily Performance Monitoring – Checking key metrics and making adjustments
• Bid Management – Optimizing cost per result through strategic bidding
• Budget Reallocation – Shifting investment to top-performing segments and creatives
• Audience Refinement – Narrowing targeting based on engagement data
• Placement Optimization – Focusing on the highest-performing ad positions

4. Analysis & Reporting

Throughout your campaign, you’ll receive:

• Performance Dashboards – Clear visualization of campaign results
• Competitive Benchmarking – How your performance compares to industry standards
• Insights Reports – Actionable recommendations based on campaign data
• Attribution Analysis – Understanding which touchpoints drive conversion
• Future Strategy Development – Planning for sustained growth based on results

Music Industry Specialization

Unlike general advertising agencies, we understand the unique dynamics of music promotion, from streaming platform algorithms to fan engagement patterns. We know exactly how to structure campaigns to drive streams, video views, and artist growth.

Platform-Specific Expertise

We stay continuously updated on the latest advertising features and best practices across all platforms, ensuring your campaigns leverage cutting-edge targeting and creative capabilities.

Results-Driven Approach

Every campaign is structured around specific, measurable objectives tied to your music career goals, with continuous optimization toward streams, engagement, and fan acquisition.

Full-Funnel Strategy

We don’t just drive traffic—we design comprehensive campaigns that guide listeners from discovery to streaming to following to merchandise purchase and ticket buying.